We were approached when Lear purchased 12 Grupo Antolin sites, an acquisition that required the rebranding from Grupo Antolin to Lear within a 3 month window.
We needed to first survey and audit the sites to understand what was there existing, create brand books in line with facilities standards and local requirements. Then implement the installation through our partner network and own resources. The scope was mainly externals and wayfinding around large sites but some internal / main client areas were also implemented in this phase.
The main challenge for this project was the timescales involved, from award, we had 3 months to complete the exercise and with one site being in Morocco, the logistics and subsequent shipping and permit constraints had to be in order right at the start of the project. Our experience and local knowledge proved valuable in this.
Working alongside their Marketing and Communications team, we listened and reworked their signage and brand guidelines in line with their facilities standards.
Because of the successful implementation of this project, we have continued our working relationship with the Lear team and have completed projects on a further 4 sites across Europe. Working alongside their Marketing and Communications team, we listened and completely reworked signage and brand guidelines in line with their facilities standards. This leads onto phase 2 of the project which is expected to commence September.