A merger of Dell with EMC meant a global rebrand was required for locations worldwide.
Because there was no design firm involved, TISA collaborated directly with Dell to set standards and create the art. TISA then fabricated and installed interior and exterior signage for 209 sites in 61 countries. TISA’s global capabilities meant that communication flowed seamlessly even though contacts were in different time zones and on different schedules. Dell’s project stakeholders were in tune with the progress of the project every step of the way. TISA showed accessibility and flexibility during the rebrand. Dell employed TISA to brand more sites as the first phase of the program neared completion.
We had some late night and early morning meetings with our partners in different time zones. But, because we were flexible, we were able to work with everyone’s schedule to keep the project on target.