Clarios

When Power Solutions, a division of Johnson Controls was sold and renamed Clarios, TISA was chosen as the global rebrand partner.

One of the biggest challenges TISA faced in the program was the short time frame to legally remove the Johnson Controls brand. We were able to quickly mobilize our teams and partners and performed debranding / neutralization at all 86 sites in 20 countries sites in under 4 weeks. To achieve this, we created a standardized temporary signage package for Clarios which was both cost effective and met their legal obligation. Another challenge our team faced was the creation of the sign family. With the intricacy of the Clarios logo and gradation, the logo on the signage was digitally printed and applied to capture the true look of the brand identity.